Showing posts with label Philosophy. Show all posts
Showing posts with label Philosophy. Show all posts
| 1 comments ]

How often do you let other people change your mood?

Do you let the driver bemo frivolous, servant of coarse, bunch of emotions, or work colleagues who do have a certain --- the heart? Except what your robot is, perhaps without realizing you often reply to curse / rebuke them.

"However, typical of the success is how quickly he can return her focus on what is important."

Six years ago, I learned this lesson.
I learned on the back of the taxi from New York. This happens. I jump into a taxi, and we depart from Grand Central Station. We drive on the right path, But all of a sudden, a black car jumped out of the parking space right in front of us. My taxi driver directly menghentak brakes to stop suddenly, slipped a little bit and almost hit / hit by another car (live only a few inch). Ukhh ...

Driving the other car (before the accident that almost caused big) head out from the car and started shouting abusive words at us. My taxi driver just smiled and wave (with a slowly) to the line. I think, supirku this people-friendly. So, I said, "Why did you do that? The earlier damage almost mobilmu and woe, and we almost enter hospital because of him!" And this is a taxi driver told me (see below) --- which I then used as the "Law of The Garbage Truck." ( "Trucks Waste Law")

Many people like garbage trucks. They run with full garbage, full of frustrating, full of anger, and full of disappointment. And when the trash-heap garbage they start, they need a place to remove them. And if you let them, they will dump garbage in-garbage to you. If someone want to throw garbage on you, not captured the hearts (not stored in the liver). You only need to smile, wave, and hope they recover quickly (improved), and you continue your work. Your heart will be happy to do so after.

So as this: "The Law of Garbage Truck" ( "Trash Trucks Law"). I started thinking, how often I leave the "Trash Trucks" affect me? And how often I take their garbage and spread it to other people in the workplace / house / street? I also promised, "I will not do it again." I began to see the "garbage truck".

As in the movie "The Sixth Sense," page a small child said, "I see Dead People." Well, now "I see Garbage Trucks." I see they are carrying the burden. I see them come to menumpahkannya. Taxi drivers and the like before, I will not enter to the heart (I do not make it a personal thing), I will just smile, wave, hoping they can recover quickly (improved), and I still continue working.

One of the favorite football players (Walter Payton) to do this every day on the football field. He will jump up as soon as he was urged to go after the land / tackled. He never remain silent in the land to be stricken by the others. Payton was ready to do their best for the next action.

A good leader - know they must be ready for the next meeting .. .
All parents know that they should welcome the children (who will return home schools) with a hug and kiss. Leaders and parents know that they must actually be present, and at the best for the people they care about.

People who work, never leave the "Trash Trucks" took over them. What about you? What will happen in your life, starting today, if you let more Garbage Trucks "through you?

It is alleged that you will be happy. Life is too short to wake up in the morning with regrets, so .. Love people who treat you well. And forget about the things people who do not behave well to you. ( @Ros) @abrar2009

| 0 comments ]

As business owners and/or marketers, we're all under pressure to cut costs. Unfortunately, many business owners get so intent on reducing costs, they lose sight of what it's going to do to the business. It's hard to grow - or even survive - if you don't have any customers.
Reducing marketing costs without screwing up your ability to grow is easier than you might think.
Here are five ways to do that.

1. Eliminate waste
Over the years I've looked at hundreds of marketing programs, and I can tell you honestly that nearly all of them have some kind of hole that either drains money directly or allows leads to be lost.
Before you cut anything, take a good hard look at what you're doing. Are there programs that aren't delivering the results you anticipated? Fix them or get rid of them. Is there anything that can't be traced to increasing sales opportunities? Unless you have a pile of extra money, now is not the time to be spending money on marketing efforts that don't generate more leads or develop the ones you have.


2. Make fewer mistakes
Another way to say this is: turn to people who know what they're doing.
Marketing - which has never been exactly simple - has changed a lot in the past few years. Customers and prospects are in charge now, and they're looking for you online. If you're not on the internet, you're not in the game.
While I admire business owners who try to figure marketing out for themselves, it wastes a lot of time and it leads to mistakes that could be avoided with some experience.
You may not need a proven marketing pro on staff, but if you don't have one somewhere on your team you're probably wasting money.


3. Nurture what you've got
Successful lead generation programs bring in people in different stages of the buying process. Some are ready to commit more to you than others are. Some are ready to talk to a sales person and some aren't.
Think of any lead generation activity you've ever done: search marketing, email, advertising, telemarketing, networking, trade shows - it doesn't matter. Were all of the people who responded ready to schedule a two-hour demo of your product? Of course not.
But that doesn't make those people any less likely to buy from you in the future as long as you maintain a relationship with them.
If you're one of those businesses that has a bunch of inactive prospects sitting in a database (or on your desk), you may be better off nurturing those people than paying to find new ones. And nurturing leads can be a lot less expensive than generating them in the first place.


4. Increase conversions - not just inbound leads or traffic
This point is similar to the one above it, but it's important enough to look at from a different angle.
Let's say you have 2000 visitors a month going to your website and 60% of them leave your homepage without going anywhere else. Which do you think would be cheaper, changing your website so that an additional 20% (400 visitors) stay on your site or doubling traffic to the site? The results are the same.
(Hint: if you picked the first option, you're right).
Complex purchases - such as technology, high ticket goods, and on-going services - are made up of many different conversion points where the buyer decides whether or not to spend any more time with you. Each of those conversion points can be tweaked to pass more prospects through and provide a better return on your investment.


5. Consider outsourcing
To have a successful marketing program today requires skills in multiple disciplines - some of which didn't even exist a decade or so ago. For example, you need:
Website strategy and development, search engine optimization, paid search marketing, prospect conversion optimization, lead nurturing and web marketing - just to name a few.
Staffing an in-house team with all of this expertise would cost more than most small to mid-sized businesses are willing or able to invest. Yet you can easily - and cost effectively - get this expertise from an outside firm or group of individuals.



It's worth looking into. @abrar2009